Colors rule. Sprinkles are magic. But a lot of baking ingredients make perfectly good treats cringeworthy, and not just kinda. Artificial colors, preservatives and other controversial ingredients have ties to ADHD, illnesses and worse. So we went all-in on reimagining our favorite decorations from top to bottom, using colors from plants instead of chemicals, traceable sources, vegan and allergy-friendly ingredients, American manufacturing, and other meaningful improvements (it was about time).