Old traditions, fresh ingredients.
From cake pops to kids’ snack-tivities, we’ve got you covered with the best and brightest dye-free kits, sprinkles, morsels, and more.
Shop dye-free.
NEW: Dye-Free Rainbow Nonpareils.
A new take on a sprinkle standard, reinvented with non-GMO cane sugar, American manufacturing, and the BRIGHTEST natural colors on earth.
Buy now.
Momentum that matters.
Keep tabs on the dye-free movement with this handy collection of resources - from research to state voting results - from our friends at To Dye For: The Documentary.
Support your local dye bans.
Dunk, drizzle, and dip.
It’s our fresh take on candy melts, made with ingredients you can feel good about. Just melt and craft!
Let’s decorate.
Over 5,000 Five Star Reviews
Supernatural has taken sprinkles to a whole new level by incorporating American craftsmanship, and top-tier ingredients.
King Arthur Baking
This startup's healthier versions of your favorite sprinkles and food coloring are actually worth buying.
Business Insider
What sets these gorgeous sprinkles apart is only their fun shapes, but also their ingredients.
The Kitchn
The colors were amazing!
⭐⭐⭐⭐⭐
Switched out the toxic store brand for these delicious gems, and my sprinkle-obsessed nine yr old LOVES them.
⭐⭐⭐⭐⭐
These are the most flavorful sprinkles with no Junk! I will never buy any other again.
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The colors were amazing! ⭐⭐⭐⭐⭐ Switched out the toxic store brand for these delicious gems, and my sprinkle-obsessed nine yr old LOVES them. ⭐⭐⭐⭐⭐ These are the most flavorful sprinkles with no Junk! I will never buy any other again. ⭐⭐⭐⭐⭐
Dye-free formulations, wild imaginations. We’re partnering with mother nature to make colorful baking a little better for everyone (and we really love our jobs).
We’re just moms against meltdowns (among other common side effects ;). Keep tabs on the dye-free movement with our favorite resources.
Our ultra bright, dye-free sprinkles can now be found inside some of your favorite treats, protein bars, and even toys!
Little sprinkles, big impression.
See how food businesses like Promix® have used Supernatural sprinkles to delight customers and demonstrate their commitment to ingredients.
The sprinkle grams:
