Cart 0
Shop All Dye-Free Sprinkles Plant-Based Food Colors Colorful Melting Morsels Frosting Mixes Big Bags & Boxes Bulk
Cart 0

Need it Now? Click To Shop 1LB Bags and 25LB Boxes!

✨

Need it Now? Click To Shop 1LB Bags and 25LB Boxes! ✨

 

Need a million sprinkles? We know the feeling. Bring Supernatural’s premium, clean-label sprinkles to your own packaged products, bakery or scoop shop.

 

  • 3x BRIGHTER natural colors

  • Improved heat tolerance

  • Shorter lead times

  • Innovation support

  • Safe for schools (CA Bill 418)

  • Female founded & led

  • Top 10 Allergen-free

  • Vegan & Kosher

  • Made in USA

  • RSPO Certified

  • ✨Ask about cobranding discounts!✨

Pop! Blends

Say oui to healthier nonpareils made with vibrant natural colors and pure cane sugar, in a spunky blend of pearls, sugar strands and rainbow hues. Available in bulk quantities as low as 25lbs for our bestselling Rainbow Pop! blend, and in individual colors, blends and sizes with MOQs.

Download spec sheet

Crunchies®

This seriously satisfying sprinkle variety serves up a gentle crunch and subtle sweetness to any baked or frozen treat. With better heat tolerance than Soft Strands, they’re a great choice for adding personality to baked products, without compromising your clean label. Available in quantities as low as 25lbs.

Download spec sheet

Softies®

Our take on the classic soft strand is the stuff soft serve dreams are made of, with a melt in your mouth texture and the brightest natural colors in the world. Our Rainbow Softies feature zero white sprinkles, something you won’t find in any other soft strand. Available in quantities as low as 25lbs.

Download spec sheet

Custom

Clean and natural confetti sprinkles can be impossible to find, but we’ve got you covered with custom blends of whimsical shapes, colors and styles (with MOQ), as well as our own bestselling sprinkle varieties, like Starfetti, Unicorn Tracks, and Holiday blends.

Partner Spotlight: Promix

Promix, an emerging sports nutrition company with a fierce fanbase and even fiercer ingredient commitment, used Rainbow Softies to add playfulness and visual appeal to their Birthday Cake Protein Puff Bar, while staying true to their strict sourcing guidelines.

See More.

Partner Spotlight: Goliath

International toy giant, Goliath, was seeking a dye-free solution for Tasty Tinies — a new line of whimsical, miniature cake baking kits designed with kid bakers in mind. Using Supernatural sprinkles, Goliath complied with regulations across all states, while adding variety, whimsicality, and differentiation to every kit. Now available at Walmart!

See more.

Partner Spotlight: King Arthur Cafe & Bakery

This baker’s paradise in Norwich, Vermont features treats created by King Arthur Baking Company’s own team of exceptional bakers. Shop the store, eat at the bakery, and find Supernatural sprinkles making an appearance in both locations!

See more.